What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is connected. It is clear to most business owners that without an online presence, your business is really missing out on a major of marketing, advertising, and success. Nowadays, anyone who is anyone keeps their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how / why is this kind of advertising so important to a business? Let's consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is considered as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is directed to push the advertising information directly towards the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, really targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficiency of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

Financial Spread Trading For Beginners

In this article, I want to show what factors to take into account when making a spread trading strategy in the financial markets. Such a strategy should be custom-designed for each person! After all, would you wear clothes made for another person? So it is with trading strategies.

Profit potential in the financial markets is huge – this is its main attraction! As an example, if you had sold the FTSE short in April 2010 and taken profits 1,000 points lower in June, a £ 5 down bet would have produced a profit of £ 5,000 on a margin (deposit) of only £ 500 or so – a 10: 1 home run.

But first, why do we trade the financial markets and what is actually traded? We are all familiar with the Stock Markets, Gold, Crude Oil, Currencies. Take just the Stock Markets – there are many types of participants. There are the big institutions, such as pension funds, mutual funds / unit trusts, hedge funds, and there are private investors, some with long-term horizons, and some with short-term capital-gain interests. We are concerned with the latter here, as these are called traders (that's us).


What is actually traded and what or who decides on market prices? My interest is in trading the main stock indices, such as the FTSE, the Dow Jones Industrials, the S & P 500, and the NASDAQ. These are all indexes of a basket of company shares averaged in some way. They reflect the general trends in the market, up or down. They are all derivatives.

As a trader, who is someone interested in buying and selling for a profit, and not at all interested in taking possession for any other reason, we want to discover methods which can identify when to buy and when to sell. That is where a simple, semi-mechanical method using technical analysis is necessary, together with a sound money-management scheme.


What does move market prices? All public markets are what we call 'auction' markets where prices are set by the buying bids and selling offers of the various participants. Have you ever been to a live auction at an auction house? Sometimes, when an object comes up, there is a group of two bidders, both desperate to own that object. The bids ratchet up and up – and up to reach what many would say is a very high price. Now imagine the auction if those two bidders had played golf instead. Of course, the price achieved would have been far lower – and for the very same object!

So what was the true market price for that object? Of course, the concept is meaningless. The market is what the market is. This shows that market prices are determined by emotion, rather than rationality. This explains the various bubbles in financial markets we have seen recently. As traders, we can take advantage of this! Traders love bubbles both in the inflating and the deflating phases.


If you are reliably starting out as a spread trader, you need to determine what type of personality you are (I have explained this in a companion article). You need to match your chosen trading time-frame with your personality type.

If you like staying with a well thought-out trade for weeks and months, then you will be looking primarily at weekly and daily charts and using Elliott Wave and Fibonacci analysis methods (again, described in a companion article). For your money-management plan, you will be placing protective stops somewhat far away from your entry price, but always well within your estimated maximum loss.

If you like short-term trading, you will be looking at daily and 60-min, 30-min, and even 10-min charts in real time. It is almost a full-time commitment. But with expert advice at hand, it can be very profitable

Five Multi-Channel Marketing Mistakes to Avoid

Mistake # 1: Nothing is Connected

Rather than setting up individual channels as lonely little islands on the internet, you can integrate them so they work together seamlessly and can be managed from a single, centralized tool. Hootsuite, for instance, gives you the ability to post content in the Hootsuite dashboard and automatically post it to any (or all) other channels through one easy-to-use interface. But if you do not have an integrated system, you risk spending too much time posting to individual channels or worse, not posting anything because the task looks too big and time consuming.

The Fix:

Integrate your marketing channels. By integrating marketing channels, you can work with a "write once, publish to many" model that saves time and ensures consistency across all your marketing. You may need some outside professional help with the integration work itself, but it is well worth it in the time and effort you'll save when making posts or running marketing campaigns in a multi-channel system.

Mistake # 2: New Information is Infrequent or Sporadic

Marketing is an ongoing activity – you can not just set up a website and a social profile or two and think that you're done. It is critical that you add new information, articles, posts, and comments on a regular basis. Without consistent activity, your marketing efforts will do little to promote your business, bring in new leads, or help build customer loyalty and engagement.

With sporadic or infrequent updates, you also open the door for your competitors to gain momentum, visibility, and new customers if your social profiles just sit there with little activity. It's important that you commit to a sustained, ongoing effort to "feed and care" for your multi-channel strategy in order for it to get results for your business.

The Fix:

Create a Content Pipeline. A Content Pipeline can be as simple as printing out a monthly calendar, then selecting the days you want to post or add new content to your website, social profiles, and / or other marketing channels. For example, if your business newsletter has three articles, you can use one article each week as a new social post, then share a link to an interesting blog post (on your website or elsewhere) as the post for the fourth week. Having everything planned out ahead of time makes it easy to keep information flowing smoothly in a multi-channel system.

Mistake # 3: No Mobile Site

  • There are more than one billion people using mobile devices today.
  • More than 61% of mobile users say that if they do not find a mobile site , they will immediately leave to keep searching for one.
  • 50% of users said that even if they liked a business, they would use it less often if the website does not work on a mobile device.

Still think you do not need a mobile site for your business?

A mobile site is not the same as a desktop site displayed on a smaller screen. Mobile sites have less content but are typically more focused and to the point. They also include unique features like click-to-call buttons, larger text, "thumb-friendly" navigation and links, etc. A regular desktop site when viewed on a mobile device is often very difficult to use, as the links and buttons are too tiny to use on a small touch screen, and the content is all but unreadable due to size.

The Fix:

If you do not have a mobile site, or if your regular desktop website is less-than-wonderful when viewed on a mobile device, consider adding a mobile website for your business.

Mobile devices are now the first screen of choice for users, meaning that more people could be accessing your website from a mobile phone or tablet than their PC or laptop. What type of mobile experience is waiting for your visitors?

About 93% of small businesses do NOT yet have a mobile website, so if you're one of them, this is a great opportunity to reach more customers right away, plus get a jump on your competitors!

Mistake # 4: Missing or Incorrect SEO

Ever since Google's Penguin and Panda updates in 2012, SEO techniques and ranking signals have changed – a lot. If you had SEO work done during or prior to 2012, chances are that the techniques used are not only outdated and non-standard today, but they could even work against you in the search engines (like sites with technical errors, old SEO tactics, Deprecated HTML, etc.).

Today, search engines have little regard for websites that are built with outdated, non-standard code, or that contain technical errors or outdated SEO tricks. If your site was optimized more than two years ago, it is probably time to re-evaluate the techniques used on your site and repair or correct as necessary.

If your site is not properly coded and optimized, it will eventually hurt your search engine positions.

The Fix:

Optimize your website, social profiles, email campaigns, and mobile campaigns so that everything meets with today's standards and gives the search engine spiders exactly the information they need to accurately read and index your online assets. Do not forget that content freshness, originality, and share-ability are now important ranking signals to Google, so make sure your multi-channel strategy is addressing these criteria as well.

Mistake # 5: Not Enough Quality Website Content

Google now counts quality content as one of its major ranking factors, so if your website has old content, has not been updated in a while, or has very little index-able content on the pages, it's time to fix it. Pages with only a couple of paragraphs of text, or pages with stale content, are going to be dropped in favor of pages that have fresh content and top-quality information, articles, and other original material.

The Fix:

Make sure your website has plenty of interesting, high-quality information that users will find compelling. Also make a plan for adding new content to your website at least monthly, and make sure that your content is fresher and of better quality than what your top competitors provide. Websites that do not have fresh, useful content are going to be dropped from the search results – do not let your site be one of them.

The Multi-Channel Advantage

By avoiding these five common mistakes in your multi-channel strategy you can more easily manage your online marketing efforts while gaining the benefits of increased customer engagement, a more visible online presence for your business, and improved search engine rankings – all at the same time .

Embedded DVR

In most surveillance operations using a DVR, the commonly used method is to link the DVR card to a computer containing the software. This has serious limitations in the event of a virus attack or power failure, because the surveillance system could have thrown off gear. In order to overcome these problems, a new type of DVR called the "embedded DVR" has been launched.

The embedded DVR works with very little or no help from the computer. It is a plug and play meaning that installation is very easy and recording can start as soon as the device is installed. Embedded DVRs can support 4-16 cameras, and a television screen can be added for viewing live pictures. Embedded DVRs provide all the features that come with computer based DVR systems including network support options that allow you to share the recorded data. The motion of the camera can be controlled based on motion and playback and search option are also available.

Embedded DVRs can be programmed to record at specific times. With an alarm facility available, fast detection of any intrusion can be detected. On integration with a web server, remote audio / video monitoring and recording is facilitated. Data storage is usually in MPEG format. If there is a problem with storage, a back up plan is activated where the data is written onto CD disks. Embedded DVRs also have remote storage facility meaning storage of information can be done at a location away from where the input device is located. This can minimize data pilferage or theft.

Embedded DVRs are now used extensively in the transport sector. Specifically developed embedded DVRs have in built features like impact resistance, shock & vibration resistance are now found in trucks, school and city buses, airport shuttles, cars, taxis, etc. These DVRs are compact and take inputs provided by camera located in different parts of the vehicle. It can also provide the driver with a view of the road and / or passengers at all times. In such a system, the storage device is often a replaceable hard disk drive. In some cases, a USB mobile hard disk enclosure is also provided. Use of DVRs in public and private transport devices can increase the security of passengers and cargo.

With enhanced emphasis on security, embedded DVRs have become an irreplaceable component of industrial and corporate security systems. In the near future, the embedded DVRs may find new applications many areas. The full potentials of this device are still to be realized and it may not be a surprise to see them used by everyday people for everyday living.